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Jun 12, 2022
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Since there is no need to consider mass production factors such as technology and mold opening, the development cycle is 1 year. ; Although the executive email list market, positioning and user groups of mass-produced vehicles will change, there will be more data for reference in the early stage, and strive to open a market gap in the market in the next 2-3 years. The executive email list planning purpose of the concept car is to gain insight into the market gap. The mission objectives for UX research for this purpose are as follows: A digital cockpit experience based on forward-looking technology A strategic theme that showcases future lifestyles Highly innovative user driving experience In order to achieve these goals, it is also necessary to release executive email list the perspective of experience insight, not to stick to the current user pain points and user needs, but to focus on the expected needs of users in future life. Think beyond the executive email list user's mind. 3. Prospective user experience strategy exploration process By summarizing the cockpit experience strategy design process of the 2021 Guangzhou Auto Show and 2022 Beijing Auto Show. I think it can be divided into four stages: experience positioning - analysis stage - concept theme - experience strategy plan 3.1 Experience positioning Mainly through the method of team co-creation, focus and position a user experience direction for the concept product, which can be some emotional stories or some intention maps. In the previous design process, UX research was only involved in the executive email list project after the internal and external modeling was confirmed, and the experience strategy was explored based on the internal and external modeling. In the latest project, UX research is executive email list involved in the early stage of project planning, and the output plan is synchronized with internal and external modeling. On the one hand, it reflects the forward-looking of UX research, which can provide more strategic inspiration for internal and external modeling, not just based on them. On the one hand, it also gives more space for
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