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Mahfuj Alom
Jun 13, 2022
In General Discussions
The author of this article shared the relevant knowledge about product manager strategic planning from three aspects and shared it with you. Although the current global "new crown" epidemic is severe, it seems that there is endless negativity in all walks of life, bulk sms service but life has to go on. Therefore, the anatomy of the "product dog" cannot be stopped... This article will talk about one of the six major responsibilities - strategic planning. 1. What is strategic planning? The word strategy was originally a military concept, and now it is more officially interpreted as a plan that considers the overall situation to achieve overall goals . For an enterprise, the corporate strategy is the core of the bulk sms service enterprise, driving the direction of the enterprise, and based on the corporate strategy, a single project often has a corresponding project strategy. The term "strategy" is now being used more and more widely, but it seems vague. For an enterprise or a project group/team, it is actually "providing a specific product or service for a specific group of people" . If we regard the collection bulk sms service of all products and services created and provided by the enterprise for users as a large product, strategic planning That is, the answer states: (1) Who do you serve? --Market positioning That is, the choice of the target consumer or target consumer market by the enterprise. For example, "Hello Travel" initially only deployed the shared bicycle market in second- and third-tier cities, but now it no longer singles out the "rickshaw" demand of "travelling the last mile". The demand market of "Dai" has also been included, bulk sms service and the urban layout has also been continuously expanded, which is also the adjustment of the market positioning of "Harrow". (2) What services are provided? --Product Positioning That is, what kind of products the enterprise corresponds to to meet the needs of target bulk sms service consumers or target consumer markets. For example, to obtain news, traditional media provide newspapers or TV news programs, but now a large number of Internet companies provide users with information platforms, and swiping news in various information streams of mobile phone applications has become a way for many users to obtain news information. Habitual posture", and the voice broadcast of smart devices bulk sms service are also a product form that meets this demand. (3) What is the core value of the service provided? ——The core value of the product That is, based on its own advantages (usually some kind of sustainable output capability),
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