Independent station e-commerce is not a new word in the circle in recent years. Compared with third-party platforms, independent stations have more obvious advantages. Under the epidemic, many people are forced to choose online shopping, and the online market has become larger. In view of the advantages of independent station e-commerce, many people have switched from third-party platforms to independent stations. So what are the advantages of independent stations? The following will take you to the inventory.
Before understanding the advantages of independent stations, we must first understand what independent stations are. As the name suggests, an independent website is an independent website that is independently operated by the website owner. Based on this feature, an independent website has many advantages, as follows.
1. Brand independent
and independent e-commerce is conducive Latest Mailing Database to the creation of independent brands. I believe that many readers, when they want to buy something, the first thing that comes to mind is which platform to go to. After entering keywords on the platform, things are listed from all directions. Few people think about which store to go to, which brand to buy, and leave the first After the three-party platform operates an independent station, you can play freely, create your own brand image, and achieve brand independence.
2. Precipitation of customers
Independent e-commerce is conducive to precipitation of customers. Now is the era of big data, mastering the data is equivalent to mastering the traffic, and the third-party platform has many merchants, many customers, and data information explosion, but as a merchant, you can only see part of the information, and after establishing your own independent station , all data belongs to you alone, you can build databases, analyze users, test ideas, and you can better attract and retain customers.
3. Low cost
Independent station e-commerce is conducive to reducing costs. For third-party platforms, your products must be controlled by the platform. After the transaction is successful, you must pay a commission to the platform. There will be multiple merchants bidding for the same product on the platform. In the independent station, you can control the products independently, so the inventory is more flexible and easier to control, there is no malicious bidding, and there is no need to pay commissions, which ensures objective profits and reduces sales costs.
4. There are many drainage methods
There are many ways to attract traffic to e-commerce in independent stations. Sometimes, third-party platform drainage may not be suitable for you, and it may not achieve the best results. As an independent website, you can focus all your energy on your products, and there are more methods. You can publish product introductions and links on some social platforms, you can also find Internet celebrities to drive traffic, or you can go to some websites to issue coupons. As long as you have a good idea, you can put it into practice.
Independent station e-commerce has unique advantages. Driven by the times, e-commerce has grown larger and larger, platform dividends are slowly fading, and independent stations have become a new paradise for cross-border e-commerce. This article focuses on its advantages, hoping to help readers enter this field smoothly.