There are two other misplacements I see, they are the exact opposite of each other: Never customize by placement. The placement is too restricted. Not optimizing what is always visible in all placements and gives the best performance is to improve the efficiency of the table. Perhaps there are some arrangements that are giving you more value for money, or something that loses money to you. You can make your campaign much more efficient by spending a little time customizing your placement strategy. Conversely, locking to one or two placements can leave money on the table. Advertisers who do this are primarily focused on displaying in news feeds.
News feeds are also usually the most ghost mannequin effect service expensive placements. advertisement Continue reading below Focusing on just one or two placements limits your reach and can cost you more money to get more customers than you need. Ideal Facebook ad placement strategy So what should your Facebook ad placement strategy look like? This is how I (usually) approach the placement of my account. 1. Start with all selected placements Unless there are clear restrictions, I would always start by choosing automatic placement. This gives your campaign the widest reach and allows you to collect as much data as possible before narrowing down your placement list. Before customizing, there are some things you can learn by placing ads on every placement.
Which platforms / placements does your audience see more often? Facebook, Instagram, Messenger, etc. What type of device do they use more? Which placement has the highest engagement? Which is the highest in terms of CPC, CPM, or CPA? Which placement has the best ROI? 2. Check and customize performance Breakdown of Facebook ad placement In the Facebook advertising interface, you can see the performance of your placements by selecting the Placements section of your breakdown. advertisement Continue reading below You can customize placements by ad set, audience, and campaign based on the performance displayed here. The optimizations that can be performed based on this data are: Turn off placements that don't work. Create a new dedicated ad set with very high performance for a particular placement. Customize your ads for each placement to improve performance.