Unfortunately, running a massive content marketing initiative without a central internal linking strategy in place had limited the spread of link authority on our website. I strongly recommend that you check your own internal linking structure to ensure that you are not preventing a blog post from being crawled or receiving "link juice". This is not just bad from an SEO perspective, but also from a business perspective. Content that is not properly interlinked may not live up to its full organic ranking potential – or be easily found by users. Let's review some of the best practices for internal linking and show you why interlinking should always be a central concern of your
SEO development. The Function and Benefits of Internal Links Function A sophisticated internal linking structure provides SEO and user experience (UX) value for your website. Here are some highlights of the internal linking feature: Opens paths jewelry photo editing service to web pages previously less accessible to search engine crawlers. Helps organize web pages categorically based on the keyword used in the link URL and anchor text. Improves user navigation by providing alternative ways to interact with your site. Uses anchor text keywords to help user intent. Passes “link juice” between web pages (a so-called ranking factor).
6 Web Properties You Can Use to Protect Your Branded Search Results (With Real Examples) Posted: 2020-11-18 This article was co-authored with my Go Fish Digital colleague, Samantha Hughes. Working in an agency that does a large amount of online reputation and crisis management, brand protection is always a priority. I've written about how autocomplete is the true first impression of your brand, and it still is. What happens when people search for your brand also shines a light on your company's reputation, even when those results aren't coming from your own site. If you don't actively work on your brand's rankings, you're exposing yourself to potential harm from