Pinduoduo's slogan is more affordable and more fun. Affordable means low price, and fun means a variety of ways to play. In fact, the two are unified, and the benefits you get when shopping need to be found in a variety of ways to play, and the reason why people are keen on these ways is because you can get benefits when you play. 1. Occupy time and have infinite possibilities There was a popular saying some time ago: The person who occupies your mobile phone is either Zhang or Zhang. It is talking about the powerful capabilities of WeChat and Douyin, two national applications, in terms of time possession. How important it is to own time can be seen from the development speed of Toutiao.
Today Toutiao was once rumored to have a market value second only to Alibaba and Tencent, surpassing Baidu to become the third with $70 billion. The reason why occupying time is so important is that, on the one hand, it is only by occupying the user's time that it is phone number list possible for users to consume in the product, so as to complete a series of goals such as revenue, drainage, and advertising promotion; on the other hand, it is because of the zero-sum game game. If one application cannot occupy the user's time, then the user's extra time will be handed over to another application, and the result is the loss of users and the growing strength of competitors. Based on the above two reasons,
an app is very valuable in terms of its ability to generate revenue or to occupy time. Pinduoduo’s strategy is very ingenious. It occupies users’ time and generates revenue at the same time. After three years of successful listing, it surpassed many established e-commerce companies and jumped to the third place in e-commerce. 2. Selling the same product to different people at different prices It is very common to sell different products to different people at different prices. For example, wealthy users may choose high-priced products, while ordinary users will pay more attention to products with higher cost performance. But with the development of business models,