Differences It is easy to copy other people's bulk sms service business models. Before doing so, it is necessary to consider why the current products do not use such business models, and more research and understanding of existing products are required; innovation comes from the insight into user needs and the discovery of users' essential needs. It embodies the bulk sms service position and belief of entrepreneurs, is a concept in the minds of the top managers of the enterprise, and is the vision of these top managers for the future of the enterprise. An enduring answer and commitment to "What do we stand for" and "What kind of business do we want to be?" Generally speaking, a company can have multiple featured products, and the definition of general corporate vision is much higher than product vision. 3.
Case study Tencent's mission and vision are: the bulk sms service most respected Internet company, improving the quality of human life through Internet services. WeChat's product vision: WeChat is a way of life QQ's product vision: every day, enjoy communication Alibaba's mission and vision is: to make business easy to do in the world, aiming to build the future bulk sms service business infrastructure, allowing customers to meet, work and live in Alibaba. Taobao's product vision: to provide an excellent platform for Chinese people to shop and trade online, build a leading online personal trading market and online business community in China, and provide online business services for millions of members around the world. 3. Application steps 1. Use the format
In order to meet [target users] their [what pain bulk sms service points or needs], our [product name] is a [what kind of product type]. It can be [key advantages, what kind of functions, and what kind of value it brings to users], unlike [a competing product in the market and its characteristics]. Our products [main unique value point]. 2. Keyword Analysis Target users: Determine what circles are your real target users. Pain point or demand: Is the demand mining bulk sms service accurate, and does the pain point really originate from the target user? Product name: Is the name loud enough? Product type: Is the type positioning accurate, tool type? Platform class? Can it maximize the value of the product and solve the problem of the target user? Key benefits: What user pain points does the functional value address? What user expectations does the functional value meet? Unique value point: What pain point can unique value solve?